Looking back at the early stages of lockdown one client conversation really sticks in my mind. The client told us they were stopping “all non-essential” research. And they did stop for about a month. Fast forward 3 months and the same client is launching more studies with us than ever before.  This is a pattern

Toluna is the parent company of KuRunData, leading provider of real-time consumer insights in China. All eyes are on the APAC market and monthly, we will share insights we’ve gathered from Chinese consumers.   In 2020, the global economy has been put through the major test by the coronavirus pandemic. China was the first country

I’m thrilled to announce that we have launched a new brand identity – one that is built on 20 years of innovation and disruption. I could not be prouder. Proud of the work that was done internally as a reflection of who we are. Proud of each of the employees who not only worked tirelessly

As seen in GRIT Report: Business & Innovation Edition 2002 Market research has always been an important business function, and is going through a complete transformation, again. Over the last few years, interest in research has been renewed as businesses realize they can’t afford to make the wrong decisions, and they can now access insights

As the COVID-19 pandemic continues to evolve, I want to share with you the measures we have implemented to ensure that your data, research and insights needs are fully supported without disruption. First and foremost, we have executed policies that guard the health and safety of our teams, as well as business continuity plans to

International Women’s Month in March recognizes and celebrates women’s roles in society. We wanted to do the same and explore the experiences of women in the insights industry in a series of short interviews. The women we spoke with said that insights is a great place for women to work and excel. As in most

The seismic shifts caused by the consolidations, investments and mergers may follow the marketing research industry into 2020. The changes represent and result from the on-demand economy meeting the requirements for insights delivered at the speed of business. While companies demand speed, they also continue to depend on the highest quality insights. These new research

Personal Security Joins Smart Homes on the Show Floor As outrageous as this month’s Consumer Electronics Show (CES) 2020 in Las Vegas was – sleep training systems and robots that deliver toilet paper – the real takeaways were very much down to earth.  The products and product categories that were pervasive reflected the increasing use

The lines between man and machine are increasingly being blurred with the tremendous growth of technologies that are personal – that we wear, monitor our health, our sleep, our security, and that are very present in our lives – often 24/7. In order for these technologies to take off, we have to feel comfortable with

The billionaire owner of Equinox and SoulCycle strained customer relationships for both companies when his $100K+/plate fundraiser for Donald Trump became public knowledge. Social media protests, including #BoycottEquinox, gained traction while the SoulCycle CEO tried to win back customers by offering free “social justice” rides for causes hand-picked by instructors. Wise marketing executives everywhere could