No ambiente corporativo atual, a automação comercial B2B não é mais um diferencial. É uma necessidade estratégica. Empresas que ainda dependem de processos manuais e lentos enfrentam dificuldades crescentes para competir em mercados cada vez mais exigentes. A tecnologia se torna o motor que impulsiona equipes de vendas, melhora a experiência do cliente e aumenta

Empresas que constroem trajetórias sólidas no mercado não tomam decisões isoladas. Elas se cercam das pessoas certas, dos parceiros certos e das visões que complementam aquilo que já fazem bem. É nesse contexto que a parceria estratégica entre Sellentt e Vellore Ventures marca uma nova etapa na gestão comercial B2B. Mais do que um comunicado

Conheça as novidades da plataforma que está transformando a gestão comercial de indústrias e distribuidoras em todo o Brasil. O mercado B2B vive um momento decisivo. O ritmo acelerado dos negócios exige operações mais inteligentes, mais ágeis e orientadas por dados reais — e é exatamente nesse cenário que a Sellentt dá um passo à

Looking back at the early stages of lockdown one client conversation really sticks in my mind. The client told us they were stopping “all non-essential” research. And they did stop for about a month. Fast forward 3 months and the same client is launching more studies with us than ever before.  This is a pattern

Toluna is the parent company of KuRunData, leading provider of real-time consumer insights in China. All eyes are on the APAC market and monthly, we will share insights we’ve gathered from Chinese consumers.   In 2020, the global economy has been put through the major test by the coronavirus pandemic. China was the first country

I’m thrilled to announce that we have launched a new brand identity – one that is built on 20 years of innovation and disruption. I could not be prouder. Proud of the work that was done internally as a reflection of who we are. Proud of each of the employees who not only worked tirelessly

As seen in GRIT Report: Business & Innovation Edition 2002 Market research has always been an important business function, and is going through a complete transformation, again. Over the last few years, interest in research has been renewed as businesses realize they can’t afford to make the wrong decisions, and they can now access insights

While COVID-19 disrupted supply chains worldwide, it also disrupted consumer shopping habits. Product shortages deprived many shoppers of their first-choice brands, forcing them to go without or consider the next available option.   In many ways, consumers have been forced to change the way they consume products and have, almost unwillingly, entered the world’s largest

  For consumers and brands alike, these have been truly unprecedented times—and the challenge of connecting with audiences in the right way can feel particularly difficult. Now, more than ever, it’s critical to pre-test your ads to ensure they will resonate with target audiences. As circumstances and sentiments shift rapidly around the globe, speed is

1.     In the coronavirus crisis, how engaged are panelists? What should researchers expect from response rates? So far, during the COVID-19 pandemic, we have seen both an increase in panel engagement and new panelists that have  signed up to participate in surveys with us.  In each country where a lockdown was imposed, panel engagement increased