Understanding online consumer behavior is easier than ever with Toluna’s proprietary and patented behavioral data technology, a single-source permission-based solution that provides unprecedented real-time insight into online and mobile consumer behavior. Online behavior tracking has often relied on claimed actions by study respondents—a method that puts a lot of trust in the accuracy of respondents’

1.Why is it important to stay close to your consumers during these unpredictable times?  Staying close to your consumers helps you understand them better, so you can make better-informed decisions to provide them with products and services that better fits their needs. This greater engagement strengthens your brand’s relationship with its audience/customers, helping build deeper

What’s been happening out there What started out as weeks has now evolved into months of unprecedented disruption in consumer behaviors and priorities.  Driven by product availability and other dynamics of COVID-19, many consumers have: Purchased from new product categories Made brand and/or product substitutions Become less price sensitive Changed some of their selection criteria

We’ve entered an unprecedented age. People have abruptly changed their spending and consuming habits, disrupting the revenue streams of many businesses and even entire industries.  We have been tracking consumer trends both globally and regionally through our ongoing research study, “GLOBAL BAROMETER: Consumer Reactions to COVID-19” to get an assessment of how consumer behavior has

In Support of the Recent Need to (Quickly) Migrate to Online Research Interview with Mathilde Lelièvre Digital technology forever changes market research with expanded access, greater efficiencies and more data points than had ever been available before. But there were perceived limitations of technology and the digital environment that prevented even seasoned researchers from moving

Sentiment and needs change quickly; brands need to be aware of what people are thinking ‘in the moment.’ Digital communities provide a timely, ongoing way to connect with people who matter most to brands. For any brand, tapping into a group of people who care enough to give ongoing feedback, well, that’s beyond valuable, especially

DIY consumer insights solutions have grown up. New, integrated systems combining on-demand consumer insights platforms, including powerful analytics, instant access to global communities of consumers and access to scalable service and expertise, enable researchers and brand marketers to gain answers to even the most complex questions. They are also proving to be critical tools in

I recently participated in a conference, and had the opportunity to introduce, and share the stage with Dan Ariely, behavioral economist and New York Times bestselling author. Ariely’s newest book, The (Honest) Truth About Dishonesty, is based on original experiments and research to help explain the contradictory forces that “drive us to cheat and keep us

It’s almost impossible to overstate the importance of entrepreneurship to national economies. Entrepreneurs are responsible for innovations that literally spawn whole new industries and improve our standard of living. And they drive economic growth by hiring employees at a disproportionately higher rate than most established businesses. Across the globe, entrepreneurship continues to grow, with almost

As the consumer insight industry’s technology leader, Toluna has always been solidly rooted in technology. From our very beginnings, we have been an early technology adopter, always employing the most up-to-date technologies to forge the best and most secure route to the consumer insights businesses need. But the last few years have seen hyper-acceleration of change in the