While COVID-19 disrupted supply chains worldwide, it also disrupted consumer shopping habits. Product shortages deprived many shoppers of their first-choice brands, forcing them to go without or consider the next available option.   In many ways, consumers have been forced to change the way they consume products and have, almost unwillingly, entered the world’s largest

Toluna and Harris Interactive have executed the inaugural Coronavirus Barometer, surveying almost 2400 consumers in the U.S. and UK between 25-27 March on how they are coping during the global pandemic. We will update you every two weeks as perceptions change. The global Coronavirus pandemic has led to shelter-in-place and social-distancing rules in the U.S.

I’ve gotten emails over the past few weeks about business continuity, messages of assurance and moving businesses forward.  But for those in the Insights industry, should it be business as usual?  There are massive changes in consumer behaviour that can have real consequences on the work we do.  My team and I have had many

After 20 plus years in the consumer insights and new product development business, I never thought that I could deliver consumer insights for new product development in as short a window as we can do today. Recently, we answered the challenge to find out which of 25 flavors of Chicago-based Jay’s Potato Chips would be

But First, Some Background on Heatmaps… Heatmaps are defined as data represented in charts or diagrams in which the data values are signified by colors. In market research, heatmaps paint clear pictures of customer insights and preferences, specifically as they relate to concept images, and text. Survey respondents are often asked to view a product

According to the Food and Drug Administration, there were 1,928 food and cosmetic recalls in 2018.  While this is an improvement over 2017 when 3,609 products were recalled, the numbers still indicate that, even with the best preventative measures, a recall event or other devastating brand-impacting event can befall even the best brands.  After Starbucks

It’s critical to any business that product launches succeed, so before bringing products to market we hear questions that range from ‘what ideas should I pursue?’ ‘what messages are more effective,’ and ‘what price should I consider selling my product for?’ These questions are all-important, leveraging consumer insights and putting data behind every decision. That

Every year, CES is like a microcosm of the global economy. There before you are the most innovative products, from the most innovative brands, making their first appearance on the world stage. And as you look around at this impressive display of cutting-edge technology, you can’t help but wonder which products will actually take center

When Einstein wrote about time being relative, he could have been writing about the new product development process (NPD). Nowhere has the very concept of time changed more than in the NPD cycle; while it was once acceptable to run a product through years of testing, a typical NPD cycle from ideation to launch is

Today Packaging Digest published an article on consumer sentiment in the UK regarding recycling grocery packing. The article featured exclusive data from a Toluna survey of 1,000+ respondents collected August 2018. In light of the signing of the UK Plastics Pact earlier this year with plans to remove single-use plastic from the supply chain, Toluna