Toluna and Harris Interactive have executed the inaugural Coronavirus Barometer, surveying almost 2400 consumers in the U.S. and UK between 25-27 March on how they are coping during the global pandemic. We will update you every two weeks as perceptions change. The global Coronavirus pandemic has led to shelter-in-place and social-distancing rules in the U.S.

I’ve gotten emails over the past few weeks about business continuity, messages of assurance and moving businesses forward.  But for those in the Insights industry, should it be business as usual?  There are massive changes in consumer behaviour that can have real consequences on the work we do.  My team and I have had many

As the COVID-19 pandemic continues to evolve, I want to share with you the measures we have implemented to ensure that your data, research and insights needs are fully supported without disruption. First and foremost, we have executed policies that guard the health and safety of our teams, as well as business continuity plans to

International Women’s Month in March recognizes and celebrates women’s roles in society. We wanted to do the same and explore the experiences of women in the insights industry in a series of short interviews. The women we spoke with said that insights is a great place for women to work and excel. As in most

For several decades brand tracking has been an important tool for brand and insight managers to measure the strength of their brands and stay ahead of threats and opportunities. But due to their predominant focus measuring knowledge and equity, brand trackers have not kept up with the changing way we now interact with brands and

After 20 plus years in the consumer insights and new product development business, I never thought that I could deliver consumer insights for new product development in as short a window as we can do today. Recently, we answered the challenge to find out which of 25 flavors of Chicago-based Jay’s Potato Chips would be

The seismic shifts caused by the consolidations, investments and mergers may follow the marketing research industry into 2020. The changes represent and result from the on-demand economy meeting the requirements for insights delivered at the speed of business. While companies demand speed, they also continue to depend on the highest quality insights. These new research

Personal Security Joins Smart Homes on the Show Floor As outrageous as this month’s Consumer Electronics Show (CES) 2020 in Las Vegas was – sleep training systems and robots that deliver toilet paper – the real takeaways were very much down to earth.  The products and product categories that were pervasive reflected the increasing use

But First, Some Background on Heatmaps… Heatmaps are defined as data represented in charts or diagrams in which the data values are signified by colors. In market research, heatmaps paint clear pictures of customer insights and preferences, specifically as they relate to concept images, and text. Survey respondents are often asked to view a product

The lines between man and machine are increasingly being blurred with the tremendous growth of technologies that are personal – that we wear, monitor our health, our sleep, our security, and that are very present in our lives – often 24/7. In order for these technologies to take off, we have to feel comfortable with